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Suzuki posts rising sales and market share in New Zealand market

Suzuki has reaffirmed leadership in the small and compact SUV segments of the New Zealand new car market with strong sales in October.

The brand’s October sales showed an increase of 29.1 percent over the same month last year and were the highest monthly total for Suzuki so far this year. By contrast official Motor Industry Association figures for all new motor vehicle sales for New Zealand revealed a 20.4 percent drop for October.

“There was strong demand for Suzuki cars across the range and October was our best monthly result since June 2017 with sales of 643 vehicles,” said Sheldon Humphries, Automobile Sales Manager for Suzuki New Zealand.

Suzuki was the fourth highest passenger car/SUV brand with 8 percent penetration last month, a position it maintains in year to date sales.

With a solid reputation as small vehicle specialists, Suzuki only competes in the Micro, Light and Compact SUV segments where it is the number one selling brand and captured 18.6 percent of the market year to date.

For the first ten months of this year Suzuki took 5.0 percent of the total vehicle market, compared with 4.2 percent for the same period in 2019. The marque registered 4,970 new sales from January to October.

Suzuki has increased its share of the SUV segment from 4.6 percent to 4.8 percent and in the combined passenger/SUV category the brand is up from 6.3 percent to 7.4 percent.

Suzuki was clear leader of the Light class with 2,565 sales year to date and 36.9 percent share of this category with long-time best selling Swift and Baleno five-door hatchbacks. The Swift hasmaintained its popularity with sales of 2,141 year to date and makes up almost one third of all sales in the class.

Baleno sales are up 36.8 percent this year in a falling overall market. With pricing of the roomy hatch from just $19,990 + ORCs the model is finding strong favour with Kiwi motorists. Sales of the Celerio hatchback is also on the increase, with volume up 4.4 percent on 2019.

Demand for the new Jimny three-door SUV continues to exceed supply but the efficient and distinctive four-wheel-drive attracted 141 new registrations in October - the highest result this year and an all-time record. Meanwhile the popular and versatile Vitara achieved sales of 142 for the month and 1,080 year to date despite supply restrictions.

“We are clearly delighted with the progress of the Suzuki brand in New Zealand and the on-going increase in demand,” said Sheldon Humphries. “Buyers are increasingly discerning during these difficult times and Suzuki models are meeting their criteria.”