Suzuki has been named carmaker of the year by a panel of British motor traders in yet another recent accolade for the growing automotive brand.
The latest award follows Canstar Blue revealing Suzuki is tops in customer satisfaction in New Zealand as a result of its 2017 survey.
In London 1,000 guests were told the judging panel for the 2017 Motor Traders awards had voted Suzuki first for its clear focus on selling a range of small cars and Sport Utility Vehicles (SUVs). The franchise had also run a memorable marketing campaign and scored a consistently excellent performance in the National Franchised Dealers Association’s latest dealer attitude survey in the United Kingdom.
The judges for the Motor Traders award commended Suzuki for its strong sales strategy with a focused car range.
The new Suzuki Swift, launched in June in many world markets, including New Zealand, Australia and Britain, completes a six-model lineup which also includes Celerio, Ignis, Baleno, Vitara and S-Cross. All models had proved a success, said the judges.
Last year had been a successful one for Suzuki which saw sales in Britain rise 10.8 per cent, while the brand also increased market share. The volume growth had been accompanied by a change of emphasis and a gradual move upmarket to provide value-for-money cars. Overall transaction prices of Suzuki cars sold in 2016 rose by 11 per cent.
The marque’s UK network of 160 dealers comprise mainly owner-operators with whom Suzuki maintains a direct relationship. The judging panel concluded Suzuki’s particularly strong relationship with dealers enabled the brand to punch above weight in marketing.
Internationally Suzuki’s sales have been up every month this year with the brand now operating 35 main production facilities in 23 countries. Suzuki is the third largest automobile brand in Japan and the tenth largest in the world. It employs 45,000 people world-wide and has 133 distributors in 192 countries.
The Celerio, Swift automatic and Vitara all shone in a recent Australian survey of cars with the lowest running costs, while the new Ignis finished a creditable second in the 2017 World Urban Car Awards, beaten only by a more costly model.
In New Zealand, Suzuki sales are up 43.8% this year on the back of recent new model introductions.
The Swift continues to dominate the light car segment in New Zealand and the introduction of the all new model in June has extended this lead. In fact Swift is outselling the second highest selling model, the Toyota Yaris, by 72.4%. Swift is also the top selling new vehicle to private buyers since introduction of the 2005 model, being ahead of Hilux, Corolla, and Ranger.