News Release

Suzuki Kizashi Tops Owner Satisfaction Survey

02 June 2010

The new Suzuki Kizashi mid-size sedan has won a significant North American owner satisfaction award.

Introduced to the USA market late last year, and just launched in New Zealand, the 2.4-litre Kizashi outscored every vehicle in AutoPacific’s 2010 Vehicle Satisfaction Award.

A survey was made of 42,000 owners to see how satisfied they were with the new cars they purchased.

The Kizashi scored 99 points higher than the industry average of 666 among all new cars in the survey.

“This is an amazing result for Suzuki,” said AutoPacific’s president, George Peterson. “Kizashi is Suzuki’s most important vehicle (in the USA), and this performance in our research is exceptional.”

He said it was an impressive car that was a family favourite in USA Today’s mid-size sedan shootout.

“Suzuki hasn’t had the kind of marketing muscle to promote it,” said Peterson. “As a result, it remains a sort of secret among car writers and enthusiasts who have got to know it,” said Peterson.

Koichi Suzuki, executive vice-president of American Suzuki Automotive Operations, said, “We’ve been thrilled with an enthusiastic reception to the Kizashi.”

New Zealand and Australia are among the first countries to introduce the largest four-door sedan model yet from Suzuki. At the end of this year it will become the flagship model for the brand in India.

Critics continue to applaud the Japanese-built Kizashi which comes with an outstanding array of standard equipment.

“It is providing a luxury standard at a far from luxury price,” said Tom Peck, General Manager of Marketing for Suzuki New Zealand Ltd.

Typical of the independent reports is the recent review by the Family Car Guide in North America. The guide described the latest Suzuki as the “perfect daily commute companion”.

Family Car Guide writer James Hamel said the Kizashi was a hugely impressive feat of engineering.

“The Kizashi is Suzuki’s first clean sheet mid-size sedan design ever and thanks to their vast experience making small cars and motorcycles, the interior is brilliantly packaged for spacious comfort,” said Hamel.

He praised the car for its quiet cruising. “While styling is always a purely speculative area to review, a person would be hard pressed to find an unpleasing visual aspect of the Kizashi,” said Hamel.

“It truly is rare nowadays to see a new car with lines with such an uninterrupted and cohesive flow,” he said.

The Kizashi is one element in rising Suzuki new car sales. Suzuki Motor Corporation is projecting sales to hit 2.48 million in the year ending March 2011, a rise of 5.7 per cent on the previous year.


Automotive Marketing Team

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