Outstanding quality and value

About Us Suzuki is one of the world’s most successful automotive brands, enjoying a reputation as an innovative leader in compact car, motorcycle, marine and 4WD technology. The Suzuki brand symbolises outstanding quality and value for its millions of customers throughout the world.

In 1984, the Suzuki Motor Corporation purchased the assets of South Pacific Suzuki Distributors, owned by the Coleman family of Wanganui, to form Suzuki New Zealand Limited. In addition to importing Suzuki cars and motorcycles, the Company operated a vehicle assembly plant until 1988, when changes within the New Zealand market led to the end of local assembly.

Suzuki now offers a range of more than 25 model variants ranging from New Zealand’s most popular small car, the Suzuki Swift, to the class-leading Grand Vitara 4WD range. It is also one of New Zealand’s top selling motorcycle brand, with an extensive range of motorcycles from 50cc scooters, to powerful classic cruisers and competition-winning superbikes like the GSX-R1000.

The farming sector is also important to Suzuki. In fact it was right here on a New Zealand farm that the Coleman family and Suzuki created the first ever 4-wheel ATV. Suzuki branded ATVs are recognised for their ruggedness and reliability, and their ability to handle the demanding conditions of New Zealand’s high-country farms.

Two top-class dealer networks operate across the country, one for cars and one for motorcycles. Suzuki’s customers can expect a high level of service and care from a small group of franchised owners who value being part of the Suzuki family.

The head office of Suzuki New Zealand Limited remains in Wanganui, where a dedicated staff of 35 enjoys being part of a highly efficient operation that is, today, one of New Zealand’s leading motor vehicle brands.

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100 years of Innovation

It may be a little known fact in this part of the world, but Suzuki is one of the biggest car makers on the planet today, with a proud history that reaches back over 100 years.


From its early beginnings as a small private company in turn-of-the-century Japan, to its celebrated position as one of the world’s leading automotive innovators, the Suzuki story makes interesting reading.


Check out our timeline to discover some interesting facts about the first century of Suzuki, both here in New Zealand and around the world.